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What is Link Popularity

Link popularity is a familiar phrase to many Webmasters & SEO specialists. Essentially, link popularity is a "determination" of how popular a website is based on the number of "incoming links" it has from other websites. Link popularity is an example of the usage of "off page criteria" by major search engines to determine the quality of website content. In theory, "off page criteria" incorporates objectivity to search engine rankings of websites.

Link popularity plays an important role in the potential "visibility" of a website within search engine results pages (SERPs). Several major search engines require at least a few incoming links (back links) to a website, otherwise they will drop it from their servers (index). SEO TIP! Read our latest natural text linking strategy article, or if you want learn about PPC ad campaigns click HERE!

Major search engines such as MSN, Yahoo! & Google use special link analysis systems to rank websites and individual website pages. "Back links" from other websites help define another website's reputation on the Internet. The essence of link popularity is that high quality and "important" websites will attract many more back links than will "less important" websites.

Link popularity "theory" assumes that all incoming links are not equal. For example: Inbound (incoming) links from a major web directory or an "authority site" carry more weight than an inbound link from a brand new (unproven) website. In other words, the quality of incoming links is significantly more important than the quantity of incoming links to a website.

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In Development: Link Popularity Checker, Link Popularity FAQ, SEO Tools & Resources, Back Links & Incoming Links Tools & More!

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