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What is SEO? (Search Engine Optimization)

What exactly is SEO? SEO stands for Search Engine Optimization. It can be defined as the practice of improving the visibility and ranking of a website on major search engines like Google, Bing or Yahoo!.

At the minimum, basic SEO is imperative for all websites in order to achieve some level of traffic on the Internet. The fact that the majority of Internet users use search engines underscores the importance of SEO. Google, Bing and Yahoo! are the main players in driving search traffic on the web. What are the benefits of SEO? Well, without SEO, your website will likely be very lonely. Doing SEO yourself is cheap! In fact it's free.

Regular SEO monitoring and tweaking, as well as regular website maintenance is essential. Why? Imagine a situation where millions of new websites are created every month and thousands of them share the same topic as yours. What are your chances of achieving a high search engine ranking? Not good! To achieve better results, you need to maintain your website, and constantly improve your SEO efforts.

How does SEO work? It all starts with a query string (a search) entered by a visitor at a search engine’s website. The search engine spiders (bots) then look at all the websites in their database and sort those websites based on relevant information for the queried string. The text entered by the visitor is called the keyword/phrase. If a website contains this particular entry in prominent positions making it an important word or phrase, the search engine spider "catches" the URL of the website and displays it in its SERPs. In such a situation, only the strongest SEO survives. The website webmaster has a major role in achieving the best possible SEO for his/her website.

Apart from the ‘keyword’ criteria, there are many other factors that affect the SEO performance of a website. Things such as the presence of internal and external links, the "freshness" of the content, and the overall link popularity of the website, etc. In the end, search engine optimization is all about content! If you create and maintain a high quality website with high quality content, and update it regularly, your website is very likely to enjoy much success! Read more about SEO here.

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