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What is Google ™ PageRank ™

PageRank or PR is a technology (measurement tool) developed and owned by Google Inc. to evaluate and rank the content of a website according to its relative importance on the web, or in a particular topic area.

PageRank is also an indicator of the overall quality of a website in Google's opinion. The PR of a website can range from zero to ten, with ten being the "best" and zero meaning no importance or relevance as far as the Google search engine is concerned. A zero can also mean Google has yet to assign PR to the website.

Google uses PageRank to rank websites in a democratic way. There are many factors that determine the PageRank of a website. Primarily however, it is the number (and quality) of links a website has "pointing back to it." These are normally referred to as backlinks. The more, the better! Google believes that websites with many backlinks pointing to it, is likely more popular, and likely more "important" than a website with only a few, or none.

Of course, it is much more complex and technical than that, and only Google knows how PageRank works for sure! It is believed that a website with a high PageRank (normally PR4 or higher) is visited more often by Google bots, and tends to rank higher in Google's search index for relevant search terms.

Google does not encourage, nor endorse the artificial inflation of PR by website owners, webmasters or SEO specialists, and it is believed that they are continually seeking to penalize, or marginalize those who try to take advantage of the PR system. To achieve a good PageRank, Google recommends that the website have high quality content that is unique, important and relevant! For more information, you should visit Google's official search technology page here.

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